ABOUT PROJECT
Drip by Kulfi
Drip’s platform was reimagined to better align with the fast-moving nature of modern trend intelligence. By restructuring the user experience around clarity, discoverability, and usability, the redesign enables marketers and creators to navigate insights and cultural signals with greater efficiency.
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THE TASK
01
The problem
Marketers and creators face challenges in staying ahead of rapidly evolving trends, cultural shifts, and industry developments. With information scattered across multiple sources, tracking relevant insights becomes time-consuming and inefficient. Existing tools lack seamless integration, making it difficult to monitor trends, collaborate effectively, and make well-informed, strategic decisions in a fast-paced digital landscape.
02
Project goal
Our goal is to design a seamless, intuitive platform that integrates editorial insights, trending topics, and cultural calendars. By prioritizing data-driven decision-making and collaboration, we aim to empower marketers and creators to stay ahead of trends, access key reports, and share insights effortlessly.
THE SOLUTIONS
work process
This project involved teamwork between UX and UI designers to create an innovative solution. Our Business and Growth team stayed in constant communication, providing valuable insights throughout the process.
- Building flow diagram
- Wireframing
- Visual direction concept
- Design system
- User interface
- Revision
- Delivery
[ 01 ]
Design system
Without a system, every change takes longer — this brings speed and clarity back.
[ 02 ]
Website layout
Trend research was scattered across too many sources, making it hard to find, connect, and act on the right insights — the layout brings structure and clarity to a more complex workflow.
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